{"id":7354,"date":"2025-02-01T17:23:49","date_gmt":"2025-02-01T16:23:49","guid":{"rendered":"https:\/\/elparlante.es\/web\/film\/im-old-so-what\/"},"modified":"2025-02-16T23:54:52","modified_gmt":"2025-02-16T22:54:52","slug":"im-old-so-what","status":"publish","type":"project","link":"https:\/\/elparlante.es\/en\/project\/im-old-so-what\/","title":{"rendered":"I&#8217;m old so what?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; prev_background_color=&#8221;#000000&#8243; _builder_version=&#8221;4.16&#8243; top_divider_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;I&#039;m older, so what?&#8221; subhead=&#8221;PROJECTS&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||90px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;24px||59px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/elparlante.es\/wp-content\/uploads\/2023\/03\/soc-gran-i-que.jpg&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5>Description<\/h5>\n<p>I&#8217;m older, so what? It wants to make visible the existence of stereotypes and discrimination based on age. Highlight the great diversity and plurality of older people and invite critical reflection on our ideas and attitudes, reviewing and questioning our stereotypes and prejudices.<\/p>\n<p>An initiative to raise public awareness and transform society&#8217;s image of the ageing process, carried out from the voice, experience and prominence of the elderly themselves in order to deconstruct stereotypes and prejudices with the elderly.[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1uZYhqU1NIk?si=6KkZpRBipQTa8nBN&amp;amp&amp;loop=1&amp;autoplay=1&amp;mute=1\" width=\"1280\" height=\"800\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.3&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4>By<\/h4>\n<p><a href=\"https:\/\/www.barcelona.cat\/ca\/\">Barcelona City Council<\/a><\/p>\n<h4>More information<\/h4>\n<p><a href=\"https:\/\/media-edg.barcelona.cat\/wp-content\/uploads\/2016\/11\/29122949\/soc-gran-diptic-ciutat-vella-mail.pdf\">I&#8217;m older, so what?<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||-29px||false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;37px&#8221; bottom_divider_style=&#8221;slant2&#8243; bottom_divider_color=&#8221;#242424&#8243; bottom_divider_height=&#8221;52px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_portfolio include_categories=&#8221;all&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_portfolio][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project of the Barcelona City Council that seeks to break the stereotypes and prejudices that exist about the elderly. elParlante worked on the communication and social dynamization campaign of the project, from the creation of the image, logo, press dossiers and advertising spots, to the realization of awareness workshops on ageism and the media.<\/p>\n","protected":false},"author":1,"featured_media":6709,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[1097],"project_tag":[],"class_list":["post-7354","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-training-and-consultancies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I&#039;m old so what? 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