I'm older, so what?


I’m older, so what? It wants to make visible the existence of stereotypes and discrimination based on age. Highlight the great diversity and plurality of older people and invite critical reflection on our ideas and attitudes, reviewing and questioning our stereotypes and prejudices.

An initiative to raise public awareness and transform society’s image of the ageing process, carried out from the voice, experience and prominence of the elderly themselves in order to deconstruct stereotypes and prejudices with the elderly.